Global Digital Football Benchmark is an annual study released by RESULT Sports.
We continue our tradition to review the digital evolution in the world of sports, with our Global Digital Football Benchmark 2019 Player Edition. We have analysed all football leagues around the world and feature the Top275 football players (and coaches) with the biggest social media communities on Facebook, Instagram and Twitter combined.
The Global Digital Football Benchmark Study has been released. Twice a year, during the summer break and at the beginning of each year RESULT Sports shares the status quo of Football Clubs around the world and their digital communities on social platforms. RESULT Sports monitors the community evolution on 28 social platforms, updates this number […]
The World Cup has passed and we review the Social Platform millionaires around the world. 198 football clubs have achieved this goal by June 30th 2018, as benchmark date. This day is carefully selected as the majority of Football leagues complete their season and end their business year on this day. And for the first […]
The European Football Leagues Profiles on social platforms have seen a huge push during the past 2017/18 season. In the past, the roles for the individual league profiles have been very diverse. While LaLiga and Premier League used their profiles on Facebook, Twitter and Instagram predominantly to get their league known in the last corner […]
The digital evolution for Top European Football clubs has been amazing. During the past seven years the growth has been steady and on an ongoing basis. Facebook has taken a center stage on this, being the “go to platform” all along – many competitive platforms tried to challenge this position, but never really succeeded. Obviously […]
Jリーグ X ソーシャルメディア 〜ファンとの繋がりもNext†levelへ〜 今日現在、スマートフォンの普及により約世界の２８億人の人が国境や身近な場所を超えて ソーシャルメディア上で簡単に誰とでも繋がれる時代になりました。日本のスポーツ界も２ ０２０年の東京オリンピックに向けて、新たな波が気づかれている真っ只中です。今、現在 日本には数々のスポーツリーグがありますが、国内におけるスポーツ人気は高まる一方で す。サッカー界においては、今世界のリーグ（プレミアリーグ、ブンデスリーグ、リーガエ スパニョーラ）をオンライン配信で簡単に見ることもできます。そこで少しでもサッカーに 興味を持った方が、Jリーグを観に行ったり、地元のチームをサポートする、など盛り上が りを見せてる思います。Jリーグのチームもファンとの関係性をより深くしようと交流イベ ントを開催したりしてファンとの関係を近くされています。その上で重要になってくるのが ソーシャルメディアの活用です。ソーシャルメディアは、場所、時間などを気にせずにファ ンと交流ができる最高の場所なのです。
When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming season. One of the lesser looked at stats is how the social media following of both the buying and the selling club change as a […]
RESULT Sports continues to share all relevant digital updates and features in this edition the leagues in asia, plus the Australian football league teams, which were integrated into our research
Digital Media presence has become essential for football clubs in terms of growing their brand footprint on the global stage, and some South African clubs are demonstrating a great understanding of the power of social media in connecting with their own fans, but most importantly reaching new audiences. Kaizer Chiefs have been struggling to win […]
We are very proud to release today the Global Digital Benchmarking Analysis. The ranking takes into account clubs’ combined following on Facebook, Instagram, Twitter, Periscope, Google + and YouTube in order to quantify each club’s digital community – their cumulative following across digital media. The results, at the top are hardly surprising. The biggest European […]