Digital Communities have become a key focus are for professional footballers to increase the presence and relevance. Mainly in terms of Influencer Marketing and generate an alternative revenue stream, especially for the globally well known stars!
RESULT Sports has analysed five major European Football Leagues, Bundesliga (Germany), LaLiga (Spain), Ligue 1 (France), Premier League (UK) and Serie A (Italy) to provide a comprehensive overview of the current status quo.
The visual shows the Top5 digital football stars of each league, with their combined community of Facebook, Instagram and Twitter followers. The ‘biggest’ digital stars are represented in Spanish LaLiga, with Cristiano Ronaldo reaching a staggering 248,108,163 Likes and Followers on these three social platforms. To get this community size into perspective: The twenty clubs in Premier League reach combined on Facebook a total of 236,539,116 individuals.
Of course, there are the same people following on multiple platforms, no doubt about it. But overall the tremendous global digital potential outweighs any doubts on the need of digital!