The RESULT Sports Global Football Digital Benchmark for January 2020 edition has been released. 214 Football Clubs around the World have reached on our ‘Deadline Day’ December 31st 2019 the milestone of one million follower across fifteen social platforms to enter the Benchmark Study. We find clubs from Africa, Asia, Europe, Central America, North America and South America in the Ranking. The 2020 Global Football Digital Benchmark release is the sixth annual edition from us and the tenth benchmarking report overall!
We considered in this edition fifteen social platforms around the globe, with Facebook, Instagram, Twitter, YouTube and SinaWeibo (China) as main platforms and with a cumulated Follower Base in the category “Other Channels”, which includes these social platforms: Dailymotion, Flickr, Foursquare, LinkedIn, Periscope, Pinterest, SoundCloud, TikTok, vKontakte (Russia) and YouKu (China). These platforms have entered the consideration into RESULT Sports Benchmark, because at least 25% of all football clubs around the world have adopted the individual platform and are currently in active usage with frequent content at least once a month.
RESULT Sports strongly monitors and observes the cultural adoptions and differences of social platforms around the world and as we would benchmark the global audience we want the opportunity for as many clubs to be part of this unique Study!
Lets take a look into the actual Global Football Digital Benchmark Ranking:
You can download the full Global Football Digital Benchmark for the next 10 days here, https://we.tl/t-NOjL7ADZm9