The World Cup has passed and we review the Social Platform millionaires around the world. 198 football clubs have achieved this goal by June 30th 2018, as benchmark date. This day is carefully selected as the majority of Football leagues complete their season and end their business year on this day.
And for the first time in 5 years we have a new ‘leader’ as Real Madrid, winning the third consecutive UEFA Champions League trophy, managed to pass its Spanish rival, FC Barcelona.
Mario Leo, CEO of RESULT Sports: “The Global Digital Football Benchmark Study provides a complete perspective not only on the digital status for a club, but also the impact from the fan view! Including SinaWeibo and CSL clubs, the RESULT Sports Digital Global Football Benchmark is the only analysis around the world, featuring the entire digital landscape in football!”
There is another change in the Top 5, as Bayern Munich passes Arsenal and claims the fifth position overall. Manchester City continues the climb and ranks 7th, while we look forward to the next edition in January and the evolution of Paris Saint-Germain and Juventus.
For the first time the Global Digital Football Benchmark features seven social platforms, adding SinaWeibo and subsequently all Chinese clubs into the analysis. Now it is a truly unique and premier, the complete Global Digital Football Benchmark!
Corinthians are the first Non-European football club on position 15, immediately followed by local rival Flamengo in 16th.
Al Ahly, representing Egypt, is Africas first club in the overview and Persib Bandung, from Indonesia on position 21 holds the flag high for Asia. Biggest movers from our January report to today are Tottenham Hotspur (Premier League), up from 23 to 19 and Inter (Serie A), climbing from 29th to now 22nd.
The third visual represents the first Chinese team, Guangzhou Evergrande on rank 37. FC Schalke 04 gained from our SinaWeibo integration and is now 45th overall. Where is your club? Find the teams, ranked 46th to 198th in the following visuals – we are happy for you to download and share the visuals on social media. It would make us even happier, if you use our Hashtag #GDFB2018!