O Facebook Fan Check é uma publicação regular da RESULT Sports, com o intuito de obter uma referência global com relação ao posicionamento de mídias digitais no mundo dos esportes. Nesta edição, avaliamos o Campeonato Brasileiro Série A. No mês de Fevereiro de 2017, as 20 equipes da Série A somam 57.172.769 de seguidores na […]
Der Facebook Fan Check ist eine regelmäßige Publikation von RESULT Sports, um ein globales Benchmarking zum Status der Digitalen Medien im Sport zu erhalten. In dieser Ausgabe widmen wir uns der Serie A in Brasilien. Die zwanzig Vereine der Serie A zählen im Februar 2017 insgesamt 57,172,769 Facebook-Freunde, was einem Durchschnittswert von 2,858,638 Likes pro […]
RESULT Sports created a new and groundbreaking Global Benchmarking Analysis of football clubs in Digital Media. This pioneering initiative was created by RESULT Sports to bring together the world’s leading digital football clubs, comparing their individual digital evolution during the past year (2016). More than 600 football organisations from Africa, Asia, Australia, Europe, Latin America and […]
Bundesliga sides have seen another year of great growth on digital platforms. Twenty teams (VfB Stuttgart and Hannover 96 got relegated in the summer, SC Freiburg and RB Leipzig were promoted) added 21,465,892 online fans to their existing digital communities. Especially FC Bayern, now one of the Top5 European Digital teams, recorded an online fan base increase […]
Mainstream sport and eSports continues to mix and intertwine. While eSports continues to become one of the world’s fastest growing sports and indeed industries, 2016 saw a mainstream emergence. Firstly eSports divisions were established among professional sports teams while Sports stars such as former NFL Player Chris Kluwe, LA Laker hall of famer, Shaquille O’Neal and Magic […]
INTERNATIONALISATION – GLOBAL REACH – two terms we have been hearing for quite some time now. RESULT Sports continues its series on providing insights into the digital status quo of athletes, players, sports leagues and federations with a Facebook Analysis of five major European Football Leagues. Where are the Facebook communities of Bundesliga (Germany), LaLiga (Spain), […]
Digital Communities have become a key focus are for professional footballers to increase the presence and relevance. Mainly in terms of Influencer Marketing and generate an alternative revenue stream, especially for the globally well known stars! RESULT Sports has analysed five major European Football Leagues, Bundesliga (Germany), LaLiga (Spain), Ligue 1 (France), Premier League (UK) and […]
“Digitale Sport Medien” sprachen mit Roland Hörmann, New Media DTM, über die neusten Entwicklungen und generelle Social-Media-Strategie der deutschen Rennserie.
Digitale Sport Medien sprachen mit Andreas Cüppers, Bereichsleiter Online und Social Media bei Borussia Mönchengladbach über ihre Snapchat Erfahrungen.
Digitale Sport Medien sprach mit Andi Perelman, New Media Manager der Pittsburgh Penguins, über ihren Arbeits-Alltag, ihre Heraus-forderungen in den Digitalen Medien und ihre Ziele für die Zukunft.